Skylanders Giants #1 best-selling console and hand-held video game
in dollars in both U.S. and Europe year-to-date in 20132
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
announced today that Skylanders™ figures outsold all
action-figure properties in the U.S. and Europe year-to-date in 2013 --
and the Skylanders property outpaced all toy properties
overall in the U.K. year-to-date as of June 30, 2013.¹
As of July 31, 2013, the Skylanders franchise has
generated life-to-date more than $1.5 billion in worldwide retail
sales²; and year-to-date in 2013, in both North America and Europe, Skylanders
Giants™ was the #1 best-selling console and hand-held
game overall in dollars.²
"We began something very special with Skylanders and the
magic of bringing toys to life through a video game," said Eric
Hirshberg, CEO, Activision Publishing. "But it's not just about the
game. We know the toys have to be just as creative and imaginative as
the kids that play with them, and that's why we're so excited to bring
even more innovations to this genre when Skylanders SWAP Force™
comes out in October."
Skylanders Spyro's Adventure™ and Skylanders Giants
were developed by Toys For Bob, and Skylanders SWAP Force
is being developed by Vicarious Visions. The games are rated Everyone
10+ by the ESRB. For more information, visit www.skylanders.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, mainland China and the region of
Taiwan. More information about Activision and its products can be found
on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected release date of Skylanders SWAP Force™,
are forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.
SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S
ADVENTURE, and ACTIVISION are trademarks of Activision Publishing, Inc.
¹ According to The US NPD Group and Activision internal estimates
through June 2013
2 According to The US NPD Group, GfK
Media Control and Activision internal estimates, including toys and
accessory packs.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130815005390/en/
PMK-BNC
Michele Wyman, 310-854-3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Kerstine Johnson, 310-255-2508
kjohnson@activision.com
Source: Activision Publishing, Inc.
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