Press Release Details

Take Control of Your Mutant Fate in X-Men™ Destiny

September 27, 2011 at 8:30 AM EDT

SANTA MONICA, Calif., Sept. 27, 2011 /PRNewswire/ -- The battle between the X-Men and Brotherhood of Mutants rages on — and your choices will shape the fate of the world!  Available today at retail stores nationwide, Marvel Entertainment, LLC and Activision Publishing, Inc.'s (Nasdaq: ATVI) X-Men™ Destiny places gamers into the role of a young mutant just discovering their newfound powers; where the choices they make and alliances they forge determine which side of the mutant cause will reign supreme.  X-Men Destiny gives players three all-new mutants from which to pick, and an original story penned by acclaimed Marvel writer Mike Carey, delivering an action/RPG experience where players have ultimate customization of their mutant's powers, development and "destiny."

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"For the first time ever, gamers can play as a NEW Marvel mutant and make the key decisions that lead to their siding with either the X-Men or Brotherhood," said David Oxford, Executive Vice President and General Manager, Activision Publishing, Inc.  "The opportunity to play out X-Men Destiny's branching story arcs as three all-new characters provides a unique way of experiencing the X-Men Universe — one that we think fans are going to love."

"A great story delivered by Mike Carey, coupled with a game landscape that allows players to make key decisions that shape their journey, is a combination we're really excited about and think fans of the Marvel Universe will be as well," said TQ Jefferson, Vice President of Games Production,  Marvel Entertainment.

Fighting alongside and against some of Marvel's greatest X-Men characters, including Magneto, Cyclops, Wolverine and Gambit, gamers will evolve their mutant skills through X-Men Destiny's upgrade system, allowing them to mix and match X-Genes and abilities from various X-Men and Brotherhood characters such as  Iceman's freeze powers and Emma Frost's diamond skin.

X-Men Destiny's three new mutants — Grant Alexander, Aimi Yoshida and Adrian Luca — are brought to life by the voices of some of young Hollywood's most popular talent:  Heroes icon Milo Ventimiglia, Sucker Punch and The Hangover Part II actress Jamie Chung, and Friday Night Lights star Scott Porter.

X-Men Destiny was developed by Silicon Knights for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™, and have been rated "T" (Teen — Mild Language, Mild Suggestive Themes and Violence) by the ESRB.  Development studio Other Ocean created the Nintendo DS™ version of the game, which is rated "E10+" (Everyone 10+ — Fantasy Violence and Mild Suggestive Themes) by the ESRB.

For more X-Men Destiny information, check out the HeroHQ community at www.facebook.com/herohq.

Activision Broadcast Media Center

Members of the media can visit Activision Publishing's Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images.  Broadcast Media Center:  http://www.activisionvideo.com/.

About Silicon Knights, Inc.

Located in the Niagara Region of Ontario, Silicon Knights is dedicated to creating groundbreaking video games.  Our aim is to completely engage and immerse gamers by combining the very best elements of technology, art, audio, game play, and story.  For each game, we blend these elements until the result becomes greater than the sum of its parts.  We seek to create a compelling and detailed world within which the game player can become absorbed into a seamless and compelling experience.  Silicon Knights is the developer of such popular games as Blood Omen: Legacy of Kain, Eternal Darkness: Sanity's Requiem, Metal Gear Solid: Twin Snakes, and Too Human.  More information on the company can be found at www.siliconknights.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information, visit www.marvel.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

MARVEL, X-MEN, and all related characters: TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V.www.marvel.com. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

Silicon Knights® is a registered trademark of Silicon Knights, Inc.  All rights reserved.  

All other trademarks and trade names are the properties of their respective owners.

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

SOURCE Activision Publishing, Inc.

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