Call of Duty®: Black Ops Launches Worldwide

Most Anticipated Title of the Year has Arrived

SANTA MONICA, Calif., Nov. 9, 2010 /PRNewswire/ -- The most anticipated launch of the year is here, as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Call of Duty®: Black Ops, which was developed by Treyarch, is now available at retail stores worldwide.  Call of Duty: Black Ops takes players around the globe, behind enemy lines, in the deepest and most intense Call of Duty® experience ever.  The title raises the bar for online gameplay with an arsenal of features, including unprecedented player customization fueled by an all-new in-game currency system, new Wager Match gameplay modes, Theater video recording capabilities to capture favorite gameplay experiences, Combat Training and more.  The Call of Duty: Black Ops' launch follows a record-setting number of midnight openings worldwide, as thousands of retail outlets opened their doors at midnight to deliver the first copies.

"From the beginning, we focused our entire studio on creating the most immersive Call of Duty experience ever," said Treyarch Studio Head Mark Lamia. "Treyarch wanted to give Call of Duty fans the ultimate entertainment package this year. Black Ops delivers an epic and cinematic single player experience, an incredibly deep multiplayer offering, and endless hours of co-op fun with Zombies."

The title's launch culminates a record-setting campaign, as anticipation for Call of Duty: Black Ops has continued to soar surpassing previous pre-order records.  "We set a new record with reservations on Call of Duty: Black Ops with more than any other title in GameStop's history," stated GameStop senior vice president of merchandising, Bob McKenzie.

For the first time in the blockbuster series' history, Call of Duty: Black Ops brings players the immersive action in 3D. The title supports stereoscopic 3D via active shutter 3D glasses, delivering cinematically-intense, high-definition graphics set against a vivid audio backdrop in 5.1 surround sound, pulling players into the action like never before.

Rated "M" (Mature — Blood, Drug Reference, Intense Violence and Language) by the ESRB, Call of Duty: Black Ops is available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo Wii™ and Windows PC. A version for Nintendo DS is available, from developer n-Space also titled Call of Duty: Black Ops and is rated "T" for Teen.

Collector's editions are also available for the Xbox 360 and PlayStation 3.  The Call of Duty: Black Ops Prestige Edition features the RC-XD Surveillance Vehicle, delivering a fully-functioning remote camera that transmits both TFT color video and audio to its operator with a range of up to 200 feet. The Call of Duty: Black Ops Hardened Edition features a custom Black Ops limited edition medal, exclusive Avatar outfit as well as four playable zombie cooperative maps.

Call of Duty: Black Ops for Windows PC is NVIDIA® 3D Vision®-Ready and supports stereoscopic 3D gaming using 3D Vision active-shutter glasses and NVIDIA GeForce GPUs.  For more information, go to www.nvidia.com/get3D. For Xbox 360 and PlayStation 3 system consoles, 3D features require a compatible 3D-ready HD TV.  See www.callofduty.com/3d for more information.

For additional Call of Duty updates, visit www.callofduty.com/blackops and also via Twitter @JD_2020.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360 and Windows are either registered trademarks or trademarks of the Microsoft Corporation.  "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.  Wii is a trademark of Nintendo.

SOURCE Activision Publishing, Inc.

News Provided by Acquire Media

Close window | Back to top