Guitar Hero® 5 Online Scavenger Hunt Offers Winner Exclusive Access to 5 Concerts by Their Favorite Bands

--Fans Participate in Unveiling Guitar Hero 5 Artists in Unique Contest Spanning Websites, TV, Blogs and Online Media

SANTA MONICA, Calif., May 26, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Guitar Hero launches a unique online scavenger hunt today that invites fans to scour websites, TV shows, blogs and online media sites to uncover the full list of artists that will appear on Guitar Hero 5, the next version of the most popular music game in the world. Fans are invited to start their search at GH5.GuitarHero.com and register to participate in The Guitar Hero(R) 5 Tickets, 5 Concerts Sweepstakes and enter to win a set of 5 tickets to 5 different concerts in a major metropolitan area venue near their hometown.

Once registered at GH5.GuitarHero.com participants will be given clues leading them to a series of blogs, TV shows and online media where every day, for the next five days, a selection of bands from the Guitar Hero 5 set list will be revealed. Once entrants have uncovered the bands from the designated locations, they must go to GH5.GuitarHero.com to verify the information found and will then be eligible to enter to win The Guitar Hero 5 Tickets, 5 Concerts Sweepstakes. Entries for the sweepstakes will be received through June 25, 2009. Registration is now open.

This fall, living room legends will rock any way they want in Guitar Hero 5. Featuring genre-defining hits from some of the biggest rock artists and bands of all time, the entire set list is at players' finger tips from the start. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any in-game instrument combination -- multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game's all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, at any point in the song, without interrupting their jam session. Elevating the Guitar Hero(R) series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of enthusiasts.

Published by Activision Publishing, Inc. (Nasdaq: ATVI), Guitar Hero 5 is being developed by Neversoft Entertainment for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system, and by Vicarious Visions for the Wii(TM) system from Nintendo. Budcat is developing Guitar Hero 5 for the PlayStation(R)2 computer entertainment system. The game is not yet rated by the ESRB. For more information about Guitar Hero 5, visit GH5.GuitarHero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(C) 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. The ratings icon is a registered trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo. All rights reserved.

SOURCE Activision Publishing

http://www.activision.com

Copyright (C) 2009 PR Newswire. All rights reserved

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