Activision Standalone Guitar Hero™ Controllers Available in North American Retailers This Weekend

Feb 12, 2009

--Music Fans and Gamers Prepare to Expand and Upgrade Their Bands With State-of-the-Art Wireless Drum Kit Controller and Guitar Controllers

SANTA MONICA, Calif., Feb 12, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Guitar Hero gamers looking to upgrade to the best Guitar Hero guitar controllers yet or expand their band to include the drum kit controller need not wait much longer, as Activision Publishing, Inc. (Nasdaq: ATVI) announced today individual guitar controllers and drum kit controllers will be available on North American store shelves beginning February 15th.

Playable now with Guitar Hero(R) World Tour, and later this spring in Guitar Hero(R) Metallica(R), the wireless drum kit controller features three drum pads, two raised cymbal pads and a bass kick pedal, and velocity-sensitive drum heads with soft rubber construction to deliver that certain bounce when struck with a drum stick that drummers are used to and is easy to set up, move, break down and store. The drum kit controller can be expanded with a second bass kick pedal allowing expert gamers to rock to double bass pedal charts in Guitar Hero Metallica. The Guitar Hero World Tour guitar controller, which features a touch-sensitive slide on the neck, is compatible with all previous versions of Guitar Hero(R) and will be compatible with Guitar Hero Metallica.

Guitar Hero World Tour transforms music gaming by expanding Guitar Hero's signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player "Battle of the Bands," which allows two full bands to compete head-to-head online. The game features a slick newly redesigned guitar controller, drum kit controller and a wired microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock 'n' roll anthems. Music creators are also able to share their recordings with their friends online through GHTunes(SM) where other gamers can download and play an endless supply of unique creations.

"Ride the Lightning" with musical icons Metallica and over 20 other rockin' acts in an all new Guitar Hero experience - Guitar Hero Metallica. Enter the world of Lars Ulrich, James Hetfield, Kirk Hammett and Robert Trujillo and experience the intensity and skill of one of the greatest bands of all time. Shred on the guitar controller, rip on the drum kit controller and wail on the mic to a set list featuring over 45 explosive hits from Metallica's illustrious career and a wide variety of other legendary artists personally selected by the band, such as Alice In Chains, Bob Seger, Foo Fighters, Lynyrd Skynyrd and Queen. Fans will be able to rock as Metallica while performing in venues reminiscent of the band's epic album covers, themes from their music and real world locales.

Guitar Hero Metallica is being developed by Neversoft Entertainment for the Xbox 360(R) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system. The Wii(TM) home video game system from Nintendo and the PlayStation(R)2 computer entertainment system versions are being developed by Budcat. The game is rated "T" for Teen by the ESRB.

Standalone software, complete guitar game and complete band game bundles of Guitar Hero World Tour are now available for Xbox 360, PLAYSTATION 3 computer entertainment system, the Wii home video game system from Nintendo and the PlayStation(R)2 computer entertainment system. The game is rated "T" for Teen by the ESRB.

For more information on Guitar Hero World Tour or Guitar Hero Metallica, please visit guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

*Online gameplay is only available for the Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Wii(TM) and may require an additional subscription.

Guitar Hero World Tour, Guitar Hero Metallica (C) 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. Metallica is a registered trademark of Metallica. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation," "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.

SOURCE Activision Publishing, Inc.

http://www.activision.com

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