Press Release Details

SANTA MONICA, Calif., Nov 11, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- The Newest Edition of the Award-Winning Franchise Takes Players to the Beaches of the Pacific and the Streets of Europe for the Most Intense and Grittiest WWII Experience to Date

Check your gear and get ready to move out to your nearest retailer on Veterans Day, as Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch, have shipped Call of Duty: World at War to retail stores nationwide. Available now, Call of Duty: World at War takes players to a grittier WWII than ever before - from facing down Imperial Japanese Banzai charges and guerilla tactics in the Pacific - to exacting ruthless revenge as you beat back the enemy all the way to the steps of Berlin one bloody inch at a time. In addition to introducing franchise-first four-person cooperative gameplay, Call of Duty: World at War at War serves up a host of new enemies/tactics and a cache of weapons, like the flamethrower. The highly-anticipated title also delivers deep multiplayer action that features squad and vehicular combat, as well as a lush audio landscape set in 5.1 surround sound, accompanying cinematically-intense, high-definition graphics.

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"Our goal from Day 1 has been to make sure that Call of Duty: World at War re-defines players' expectations of World War II first-person action," said Treyarch studio head Mark Lamia. "From cooperative gameplay to a multiplayer that combines vehicle and squad combat, along with a host of new weapons, settings and enemies, we've left no stone unturned to make this the best experience possible."

For the first time in the franchise, Call of Duty: World at War introduces co-op, bringing fresh meaning to the "No One Fights Alone" mantra. Call of Duty: World at War co-op features up to four-players online, or two-player local split-screen, allowing gamers to experience harrowing single-player missions together for greater camaraderie and tactical execution. The title also incorporates traditional multiplayer components such as challenges, rankings and online stats into the co-op campaign for deeper re-playability and advanced gameplay.

Following the U.S. Marines in the Pacific campaign, Call of Duty: World at War shows a side of World War II never seen previously in the series. Players will experience swamps, beach invasions and tropical undergrowth against as they go head to head with one of the most brutal enemies of the war. The European campaign will feature uncompromising and vicious battles as the Red Army pushes into the heart of Berlin.

Multiplayer delivers squad-based interaction while expanding on the Party System feature with party privacy and match-making preferences. Combined infantry and vehicle missions add a new dimension to the online warfare. Players unlock a dozen new Perks while participating in epic battles ranging from massive wide open fields in the European theatre to the intimate courtyards of a Japanese castle.

Call of Duty: World at War is rated "M" (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore and is available now on Xbox 360(TM) and PLAYSTATION(R)3 computer entertainment system for a suggested retail price of $59.99 and the Windows(R) PC and the Nintendo(R) Wii(TM) for a suggested retail price of $49.99. Call of Duty: World at War is also available for the Nintendo DS(TM), developed by n-Space, the title is rated "T" (Teen) for Blood and Violence, with a suggested retail price of $29.99.

For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Publishing's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

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SOURCE Activision Publishing, Inc.

http://www.activision.com

Copyright (C) 2008 PR Newswire. All rights reserved

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