Press Release Details

SANTA MONICA, Calif., Oct 29, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) and Feld Entertainment announced today that Monster Jam: Urban Assault has been unleashed in North America for the PlayStation(R)2 computer entertainment system, PSP(R) (PlayStation(R)Portable) system, Wii(TM) and Nintendo DS(TM). The original Monster Jam(R) re-defined the monster truck genre and now Monster Jam: Urban Assault takes all-out destruction to another level by busting the traditional Monster Jam action out of the stadiums and onto city streets across the globe with the most famous monster trucks in the world.

"Monster Jam: Urban Assault is all about the fun of wreaking havoc with the world's biggest and baddest monster trucks," said Dave Oxford, Activision Publishing. "Ever dreamed of driving one of these beasts through downtown, destroying everything in sight? In Monster Jam: Urban Assault, it's not only possible, you are rewarded for it."

Take your pick of 27 monster trucks, all with improved handling and suspension, including classic Monster Jam icons like Grave Digger(R), Maximum Destruction(R), Monster Mutt(R), Blue Thunder(R), and Captain's Curse(R) and newer stars such as Stone Crusher(TM) and Backwards Bob(TM). Rack up points by crushing everything in your path and doing insane tricks you never imagined were possible in city and urban settings! There are 26 new urban tracks, 12 Monster Jam stadiums packed with things to demolish, seven different game modes, and 12 skill competitions. Multiplayer action lets you go head to head with up to four players at once via split-screen, and Nintendo DS(TM) has 4-player local wireless connection competition.

"Monster Jam: Urban Assault takes everything that is classic about the original Monster Jam video game to an entirely new level," said Charlie Mancuso, President of Feld Motor Sports, Inc. "The classic Monster Jam stadium racing and stadium freestyle elements will once again be included, but now taking your favorite monster trucks into the city streets and wreaking havoc outside of the traditional stadium settings will allow for an entirely new game play experience. We believe Monster Jam: Urban Assault will be a hit with not only core Monster Jam fans, but also traditional gamers."

Monster Jam: Urban Assault is out now for $39.99 for Wii(TM), $29.99 for PlayStation(R)2 computer entertainment system and PSP(R) (PlayStation(R)Portable) system, and $19.99 for Nintendo DS(TM).

Stay tuned to www.MonsterJamOnline.com for the latest Monster Jam tour and game updates. For more information visit www.activision.com.

About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

About Feld Motor Sports, Inc.

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam(R), Monster Energy(R) Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA(R) Nitro Jam(R). Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About 4Kids Entertainment

Master licensing agent for Monster Jam, 4Kids Entertainment, Inc. (NYSE: KDE), is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products, with U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London and Hong Kong.

Additional information is available on the www.4kidsentertainment.com corporate Website and at the www.4kids.tv game station site.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(C)2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo. "PlayStation", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be required (sold separately). All other trademarks and trade names are the properties of their respective owners.

Contact:

Rob Fleischer

Sandbox Strategies for Activision

(p) 212.213.2451 x 222 (c) 646.785.7222

SOURCE Activision Publishing, Inc.

http://www.4kids.tv

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