Press Release Details

SANTA MONICA, Calif., Jun 23, 2008 (BUSINESS WIRE) -- After playing to sold-out crowds in living rooms around the world, the blockbuster video game Guitar Hero is hitting the road with Guitar Hero(R): On Tour for Nintendo DS(TM), Activision, Inc. (Nasdaq: ATVI) today announced. Available now at retail outlets nationwide, Guitar Hero: On Tour brings a new dimension to handheld gaming and gives fans the ability to shred along to their favorite tunes with complete portability.

Packaged with the revolutionary Guitar Hero(TM) Guitar Grip(TM) peripheral that fits snugly into Nintendo DS, and a unique Guitar Hero pick-stylus, Guitar Hero: On Tour delivers a unique experience by challenging handheld gamers to rock out and prove their shredding skills on one of the most diverse set lists ever offered in a Guitar Hero game, including master track hits from Nirvana, OK Go, No Doubt, blink-182 and Bloc Party.

"Guitar Hero: On Tour offers handheld gamers an all-new Guitar Hero experience letting them unleash their inner rock star anywhere, anytime," said Dusty Welch, Head of Publishing for RedOctane. "Utilizing the innovative Guitar Hero Guitar Grip peripheral and Guitar Hero pick-stylus, and taking full advantage of the unique voice and touch abilities of Nintendo DS, Guitar Hero: On Tour is going to again redefine how fans can experience music."

Designed from the ground up specifically for Nintendo DS, the game continues to build on the franchise's signature easy-to-play, yet difficult to master addictive gameplay, and now lets players take their experience wherever they go. Players use the Guitar Hero Guitar Grip, which mimics a guitar fret board, and the Guitar Hero pick-stylus on the touch screen to strum their favorite tunes and create their rock 'n' roll legacy in career mode. Fans can also join together to play co-op mode using a local wireless connection, or battle each other in a Guitar Duel using new Battle Items unique to Nintendo DS.

Guitar Hero: On Tour is developed by Vicarious Visions, is rated "E 10+" (Everyone 10 and older) by the ESRB and is available now at retailers nationwide. For more information about Guitar Hero: On Tour, visit www.GuitarHeroOnTour.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as "outlook", "will," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company's success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC's formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision's most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Guitar Hero: On Tour (C) 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc.

Nintendo DS is a trademark of Nintendo.

SOURCE: Activision/RedOctane

Activision/RedOctane
Sean Maggard, 310.255.2132
smaggard@redoctane.com

Copyright Business Wire 2008

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