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Call of Duty(R) 4: Modern Warfare(TM) Ranks #1 Title in Units Worldwide for Calendar 2007

Game Sells in Excess of Seven Million Units According to The NPD
Group, Chart Track and The GFK Group

SANTA MONICA, Calif., Jan 25, 2008 (BUSINESS WIRE) -- Activision, Inc. (Nasdaq: ATVI) announced today that Call of Duty 4(R): Modern Warfare(TM) was the #1 title in units worldwide for calendar 2007, according to The NPD Group, Chart Track and The GFK Group. Developed by Infinity Ward, Call of Duty 4(R): Modern Warfare(TM) has sold in excess of seven million units worldwide since its launch in November.

Call of Duty 4: Modern Warfare has garnered critical acclaim, securing more than 18 perfect score reviews and over 40 combined Editors' Choice and Game of the Year awards in the U.S. alone. The game has been nominated for 10 prestigious Academy of Interactive Arts and Sciences awards, including Game of the Year. Call of Duty 4: Modern Warfare also currently is the #1 Xbox 360(TM) title on Xbox Live, based on unique users, according to www.majornelson.com.

"We're very excited about this achievement especially given so many competitive titles this year," said Will Kassoy, senior vice president, global brand management, Activision Publishing, Inc. "Consumer and critics agree that Call of Duty 4: Modern Warfare is one of the best games ever created and further establishes Call of Duty as one of the premier brands in the industry. This ground-breaking game and franchise continue to establish new standards by which all other action games will be judged."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements.

Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities the timing and successful completion of the combination of Vivendi Games with Activision, the combined companies' success in executing planned strategies and achieving assumed synergies and cost savings, and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision's most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

(c) 2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved. Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation.

SOURCE: Activision, Inc.

Activision, Inc.
Maryanne Lataif, Vice President, Corporate Communications
310-255-2704
mlataif@activision.com
or
Kristin Southey, Vice President, IR and Treasury
310-255-2635
ksouthey@activision.com

Copyright Business Wire 2008

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