Press Release Details

RedOctane(R)'s Guitar Hero II(TM) Hits the Streets on November 7th

November 6, 2006 at 12:00 AM EST

SUNNYVALE, Calif., Nov 06, 2006 (BUSINESS WIRE) -- RedOctane(R), a leading rhythm-action videogame publisher, and a wholly owned subsidiary of Activision, Inc. (Nasdaq:ATVI), today announced that Guitar Hero II(TM) for the PlayStation(R)2 computer entertainment system will be available on November 7.

To help celebrate the highly-anticipated launch, RedOctane is hosting an exclusive autograph signing tonight with Dave Navarro, renowned guitarist for popular rock band Jane's Addiction, at Best Buy's West Los Angeles location on Pico Boulevard and Sawtelle. Guitar Hero II demo kiosks will be on hand for fans to participate in the rock experience, and at the stroke of midnight, Guitar Hero II will be available for purchase. Further, Billy Morrison, bassist for The Cult, will be onsite with the popular radio station, Indie 103.1 FM, to broadcast live from the event. For more information about the midnight launch, please visit: www.indie1031.fm.

While pre-orders are selling out at a record pace in retail and online stores, Guitar Hero II is destined to become an instant classic for all rock n' roll and videogame enthusiasts worldwide.

Guitar Hero II, the sequel to the critically-acclaimed Guitar Hero(TM), features a brand new and expanded track list of over 60 songs, along with more rock venues, characters, guitars, and play modes. Guitar Hero II also introduces an innovative co-op mode that will encourage a greater rock band experience by providing the ability to either play the lead, and bass or rhythm guitar tracks.

"We're bringing rock n' roll back to the masses, and Guitar Hero is helping to introduce a new generation of fans to many of the greatest rock songs of all-time," said Dusty Welch, head of publishing at RedOctane. "With fresh new content and features in Guitar Hero II, players will surely be able to fulfill their ultimate Rock Star fantasy!"

Welch continues, "We are thrilled to partner with talented musicians who are living the 'Guitar Hero' dream. The music industry as a whole has been immensely supportive of this title, and the active musician support, combined with our in-game corporate music brands, lends the game an authentic, unique and addictive gameplay experience."

Guitar Hero rocked the videogame industry last year, and garnered a stack of awards including: "Best Offline Multiplayer Game 2005" and "Music Game of the Year 2005" from IGN.com, "Best Soundtrack 2005" at the Spike TV Videogames Awards and five D.I.C.E. awards, including Outstanding Innovation in Gaming and Family Game of the Year.

A limited edition Guitar Hero II t-shirt is now available for consumers that pre-order the game through RedOctane's online store: www.redoctane.com/store.html. Guitar Hero II is rated "T" (Teen) by the ESRB and carries a suggested retail price of $79.99.

For more information about Guitar Hero II, please visit the new community site: www.guitarherogame.com.

About RedOctane

RedOctane, Inc. is a publisher and developer of interactive entertainment software, hardware and accessories. The company offers its interactive entertainment products in versions that operate on the PlayStation(R)2 computer entertainment system console from Sony Computer Entertainment, Xbox(TM) video game system from Microsoft, and on personal computers ("PC"). RedOctane's leading software product offerings include Guitar Hero(TM) for the PlayStation 2. RedOctane also designs, manufactures, and markets high quality video game peripherals and accessories and has won awards for the Ignition(R) Dance Pad and the Guitar Hero SG(R) Controller. Headquartered in Sunnyvale, California, RedOctane is a wholly-owned subsidiary of Activision, Inc (Nasdaq:ATVI). More information about RedOctane and its products can be found on the company's website, which is located at www.redoctane.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, changes in consumer preferences related to music-based games, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Guitar Hero II (C) 2006 RedOctane, Inc. Guitar Hero is a trademark and RedOctane is a registered trademark of RedOctane, Inc. and Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Game code (C) 2005-2006 Harmonix Music Systems, Inc. Developed by Harmonix Music Systems. Gibson(R), S.G.(R), and the overall shapes of the SG controller and the guitars are trademarks of Gibson Guitar Corp. under license by RedOctane, Inc. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.

SOURCE: RedOctane

RedOctane, Inc. (For Gaming Media Inquiries)
Tracie Snitker, 209-586-1495 ext. 104
tsnitker@redoctane.com
Bryan Lam, 408-481-9121 ext. 143
blam@redoctane.com
or
Bender Helper Impact (For Consumer Media Inquiries)
Lilit Baron, 310-694-3102
Lilit_Baron@bhimpact.com
Alison Kurtz, 310-694-3109
Alison_Kurtz@bhimpact.com
Chrystina Woody, 310-694-3149
Chrystina_Woody@bhimpact.com

Copyright Business Wire 2006

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