Set for International Growth, New Partners Include Rubber Road,
Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi
Activision Blizzard brings its powerhouse slate of franchises to Brand
Licensing Europe 2017, along with a strong lineup of partners to drive
the expansion of some of today's hottest properties. Making its
international debut, the recently formed Activision Blizzard Consumer
Products Group (ABCPG) will present a roster of iconic, blockbuster
titles, including: Call of Duty®, Skylanders®, Crash Bandicoot™
and Bungie's Destiny from Activision; Overwatch®, Hearthstone®
and World of Warcraft® from Blizzard Entertainment; and Candy
Crush™ from King. Reaching a global audience of more than 400
million¹, the company's franchises of the future feature thrilling
gameplay, linear storytelling, esports and consumer products, offering
exciting opportunities for multi-category licensing.
This press release features multimedia. View the full release here:
Candy Crush™ ice cream from Rossi (Photo: Business Wire)
"With some of the world's most popular brands like Call of Duty
and Overwatch, Activision Blizzard is helping re-define
entertainment and the ways it is enjoyed," said Tim Kilpin, CEO and
president, Activision Blizzard Consumer Products Group. "We're excited
to work closely with our partners to create new and innovative
merchandising opportunities that'll bring fans around the world closer
to their favorite videogames and characters, players and leagues."
Commitment to International Growth
Activision Blizzard continues to invest in growth, most recently with
the hire of Philippe Bost, vice president of International Consumer
Products, Activision Blizzard. In his role, Philippe will drive
international growth across the portfolio to provide added strength at
retail and generate more engagement opportunities.
Additionally, ABCPG has recently appointed Tinderbox as the Call of
Duty licensing agent to expand the company's European footprint in
key markets. This has resulted in such partners as Rubber Road, EMP,
Paladone and Sun City, to date.
Further bolstering its growth trajectory, ABCPG is also collaborating
with PowerStation Studios on the development of a rich assortment of
creative assets for both Call of Duty and Overwatch. In
doing so, they will help support the expansion of product variety and
range providing broader opportunities for licensing and retail partners.
Activision Blizzard is squarely at the forefront of the competitive
gaming phenomenon with its Overwatch League™ and
Call of Duty World League. The esports market is expected to reach
nearly 600M² viewers by 2020 and affords rich possibilities to give fans
around the world new ways to play, display, wear and live the brands
The Overwatch League is the first major global professional
esports league with 12 city-based teams. The preseason begins on
December 6 at Blizzard Arena Los Angeles with a series of exhibition
matches—the world's first chance to see Overwatch League professionals
in action. The inaugural season kicks off on January 10, 2018 and will
continue into June with the finals in July.
Additionally, the Call of Duty World League leveraged the global
strength of the best-selling console franchise and the reach of MLG
media network. This year's competition awarded $4M in total prize money
throughout the season, concluding with the Call of Duty World League
Championship that took place in August.
Franchises of the Future
ABCPG drives some of the strongest, most culturally relevant IP in the
entertainment industry reaching virtually all demographics. Licensing
partners around the world are sustaining excitement for ABCPG's
powerhouse slate with a vast product line-up.
Call of Duty: With more than $15 billion³ in franchise
revenue since inception, the pop culture phenomenon Call of Duty
is one of the biggest videogame franchises of all-time. The highly
anticipated new game - Call of Duty®: WWII - is scheduled for
release on November 3. It will be supported by a roster of partners
including: Rubber Road (Apparel, Accessories); Paladone (Apparel,
Accessories); Sun City (Apparel); Exquisite Gaming (Cable Guys,
Crates); Dreamtex (Bedding, Cushions, Beanbags); and Loot Crate
(Dedicated Crate with exclusive items).
Crash Bandicoot: Leveraging the '90s nostalgia trend,
Crash came back in a big way this year with the top-selling Crash
Bandicoot™ N. Sane Trilogy. New partners include: Exquisite Gaming
(Cable Guys, Crates); Rubber Road (Apparel, Accessories); Bioworld
International (Apparel); and NECA (Plush, Figures, Tabletop Games,
Destiny 2: Bungie's award-winning Destiny is
supported by a global community of passionate fans. On the heels of a
successful Destiny 2 console launch in September, the
highly-rated game saw player concurrency hit an all-time high for the
franchise. Fans now are gearing up for the launch of Destiny 2
PC on October 24. Bungie's Destiny consumer products program
continues to expand globally with toys, figures, apparel, publishing
and accessories, such as: ThinkGeek (Vinyl Figures, Apparel,
Accessories); Funko (POP! Vinyls); McFarlane Toys (Action Figures);
Razer (PC Gaming Peripherals); Prima (Strategy Guides); GB Eye
(Posters, Mugs, Prints); and Rubber Road (Apparel, Accessories). Visit
the Bungie Store at: http://bungiestore.com.
Overwatch: With more than 30 million players and more
than 100 Game of the Year awards, Overwatch has captured
imaginations and driven strong global engagement. The franchise is
supported by: Bioworld International (Bags, Accessories); Good Smile
Company (Figures); Razer (Mouse); J!nx (Hoodies); Dark Horse
(Artbook); Funko (Figures); and Scholastic (Books).
World of Warcraft: The iconic World of
Warcraft has engaged more than 100 million passionate players in
an ever-evolving online adventure. World of Warcraft: Legion™
is one of the fastest-selling PC games ever, and Warcraft (2016)
is the highest-grossing videogame film adaptation of all time.
Partners include: Ju Ju Be (Bags and Accessories); J!nx (Apparel);
Insight Editions (Cookbook); Funko (Figures); and Dark Horse
Candy Crush: With hundreds of millions of players, Candy
Crush is one of the most popular mobile games in the world. The
award-winning Candy Crush property is supported by partners
like BakedIn whose Candy Crush Baking Kit won Best Licensed
Food or Drink Range at the recent Licensing Awards. Additional
partners include: Rossi (Ice Cream); Poetic Gem (Apparel); Mallowtree
(Confectionary); Tikiboo (Activewear); Doshisha (Confectionary); and
Partnership with Mrinalini Chandra (Jewelry).
Located at Booth #E40, ABCPG also will continue to highlight Skylanders
About Activision Blizzard Consumer Products Group
Activision Blizzard Consumer Products Group is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company and the world's most
successful standalone interactive entertainment company. Building on the
existing consumer products businesses, the newly formed Activision
Blizzard Consumer Products Group encompasses Activision, Blizzard and
King's franchises of the future. The division is passionate about
working with best-in-class partners around the world to create high
quality and deeply relevant merchandise that gives fans new ways to
play, display, wear and live the brands they love. Activision Blizzard
is home to iconic and beloved entertainment franchises, including Call
of Duty®, Overwatch®, Bungie's Destiny, Skylanders®,
World of Warcraft® and Candy Crush™.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is
the world's most successful standalone interactive entertainment
company. We delight hundreds of millions of monthly active users around
the world through franchises including Activision's Call of Duty®,
Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®,
Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®,
and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.
The company is one of the Fortune "100 Best Companies To Work For®."
Headquartered in Santa Monica, California, Activision Blizzard has
operations throughout the world, and its games are played in 196
countries. More information about Activision Blizzard and its products
can be found on the company's website, www.activisionblizzard.com.
Bungie is an independent, employee-owned game development studio
dedicated to creating hopeful worlds that inspire passionate player
communities. For more than two-and-a-half decades that purpose has led
to the creation of some of the industry's most celebrated gaming
franchises, including Marathon, Myth, Halo, and Destiny. Today, Bungie
is focused on creating new experiences and adventures for the Destiny 2
community to share.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Blizzard's expectations, plans, intentions or strategies
regarding the future, including statements about the company's Consumer
Products division, including with respect to Brand Licensing Europe 2017
and its partners, programs and expected international growth, the
release dates of Call of Duty: WWII and Destiny 2 PC and
the release dates and features of the Overwatch League, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision Blizzard's
actual future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Blizzard as of the date of this release, and the
company does not assume any obligation to update any such
forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Blizzard and
are subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.
© 2017 Activision Publishing, Inc. Activision, Call of Duty, Call of
Duty: WWII, Skylanders and Crash Bandicoot are trademarks of Activision
© 2017 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo,
Bungie and the Bungie Logo are among the trademarks of Bungie, Inc.
Published and distributed by Activision. All other trademarks or trade
names are the properties of their respective owners.
© 2017 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE,
BLIZZARD, WORLD OF WARCRAFT, WORLD OF WARCRAFT: LEGION and BLIZZARD
ENTERTAINMENT are trademarks or registered trademarks of Blizzard
¹Activision Blizzard has over 400 million Monthly Active Users (MAUs).
We monitor MAUs as a key measure of the overall size of our user base.
MAUs are the number of individuals who played a particular game in a
given month. We calculate average MAUs in a period by adding the total
number of MAUs in each of the months in a given period and dividing that
total by the number of months in the period. An individual who plays two
of our games would be counted as two users. In addition, due to
technical limitations, for Activision and King, an individual who plays
the same game on two platforms or devices in the relevant period would
be counted as two users. For Blizzard, an individual who plays the same
game on two platforms or devices in the relevant period would generally
be counted as a single user.
²According to Newzoo 2017 Esports
³According to the NPD Group, GFK Chart-Track and
Activision Blizzard internal estimates, including in-game content sales.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171010006586/en/
Activision/Activision Blizzard Consumer Products Group
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Source: Activision Blizzard Consumer Products Group
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