Press Release Details

SANTA MONICA, Calif., Aug 23, 2007 (BUSINESS WIRE) --

Guitar Hero fanatics prepare to get the first fix of the upcoming Guitar Hero III: Legends of Rock video game demo with the launch of Activision, Inc.'s (Nasdaq:ATVI) Tony Hawk's Proving Ground, slated to ship to stores on October 9. Players who purchase the Tony Hawk's Proving Ground game for the Xbox 360(TM) video game and entertainment system from Microsoft will get an exclusive two week head start on experiencing the demo to this year's hottest music based video game before its release on Xbox LIVE(R) Marketplace.

"Music is such a huge part of skateboarding culture and pairing the Guitar Hero III: Legends of Rock demo with Tony Hawk's Proving Ground makes perfect sense," said Dusty Welch, head of publishing at RedOctane. "We're excited to bring together two highly anticipated games and give fans their first chance to rock out with the franchise that's taken the world by storm."

The demo features five tracks set in the Desert Rock Tour venue. Players will be able to rock out to:

-- Lay Down (by Priestess)

-- Even Flow (by Pearl Jam)

-- The Metal (by Tenacious D)

-- Hit Me with your Best Shot (as made famous by Pat Benatar)

-- Rock You like a Hurricane (as made famous by Scorpions)

Both titles are in development by Activision's award-winning studio, Neversoft.

Tony Hawk's Proving Ground features deeper customization than ever before, including a Video Editor with full-featured editing tools and visual effects for creating "epic skate videos," and a fully customizable online Skate Lounge where players can skate with friends in the ultimate pad. In addition, players will have the freedom to skate from single player to online seamlessly, as well as the ability to utilize new gameplay mechanics such as Nail the Manual and Nail the Grab, and the ability to modify the environment on the fly, as they enjoy the most expansive skating experience ever. Tony Hawk's Proving Ground is scheduled for release October 9, and is rated "T" (Teen) by the ESRB. For more information visit http://www.thpgonline.com/.

Guitar Hero III: Legends of Rock lets gamers fire up the fretboard, crank up the amp and get ready to rock like never before. Guitar Hero III: Legends of Rock drops players into the spotlight of the largest and most legendary rock concert ever. The star-studded soundtrack includes master tracks by such legendary artists as Guns N' Roses, Metallica, The Rolling Stones, Beastie Boys, and Pearl Jam, with added songs as made legendary by Kiss, Alice Cooper and Heart. Now drop that air guitar and shred the night away with Guitar Hero III: Legends of Rock. Available in late October, Guitar Hero III: Legends of Rock is rated "T" (Teen) by the ESRB. For more information visit http://www.guitarhero.com/.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Guitar Hero(TM) III: Legends of Rock and Tony Hawk's Proving Ground (C) 2007 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc.

The ratings icon is a registered trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners.

Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

All other trademarks and trade names are the properties of their respective owners. All rights reserved.

SOURCE: Activision Inc.

Activision Inc.
Kehau Rodenhurst, Senior Publicist, Activision Games
310-255-2660
krodenhurst@activision.com
or
RedOctane
Bryan Lam, Senior PR Specialist
408-481-9121 ext.143
blam@redoctane.com

Copyright Business Wire 2007

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