From October 8-14th, All
Call of Duty®: Black Ops II Personalization Packs Will Be Discounted 25%
on Xbox Live, With 100% of the Profits Going to Benefit the Call of Duty
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
Treyarch, and Xbox have teamed together to support the Call of Duty™
Endowment. Starting tomorrow, October 8 through Monday, October 14, U.S.
fans can purchase any one of the 17 Call of Duty®: Black Ops II
Personalization Packs that are currently available on the Xbox Live
online entertainment network from Microsoft for a 25% discount.
Additionally, Activision, Treyarch and Xbox will donate all profits from
the packs sold to the Call of Duty Endowment — Activision Blizzard's
501(c)(3) non-profit that helps returning service members by funding
efficient and effective organizations that place vets into high quality
"This is a great opportunity for the Call of Duty® community to
get involved, and we're delighted to work with Treyarch and our friends
at Xbox to donate all profits from this activity toward helping vets
find good jobs," said Dan Goldenberg, Executive Director of the Call of
Duty Endowment. "For most veterans, there's nothing more important to
easing their transition back into the civilian world than finding
Developed by Activision's award-winning studio, Treyarch,
Personalization Packs in Call of Duty: Black Ops II offer fans
more options to customize and expand their experience. Each themed
Personalization Pack contains one unique weapon camo, three targeting
reticules, and a brand-new player calling card.
"With this drive, we continue to pledge our support to the Call of Duty
Endowment in support of veterans, and really appreciate everyone in our
community who contributes to this great cause and gives back," said Mark
Lamia, Studio Head of Treyarch.
Call of Duty: Black Ops II is rated "M" (Mature — Blood and Gore,
Intense Violence, Strong Language, Suggestive Themes, Use of Drugs —
content suitable for persons ages 17 and older) by the ESRB. More
information on Call of Duty: Black Ops II can be found at http://www.callofduty.com/blackops2
or additionally on www.facebook.com/codblackops.
Fans can also follow @Treyarch on Twitter.
About The Call of Duty Endowment
The Call of Duty Endowment is a non-profit, public benefit corporation
created by Bobby
Kotick, CEO of Activision Blizzard. The organization seeks to help
soldiers transitioning to civilian life find work and establish careers
and to assist organizations that provide job placement and training. For
more information about The Call of Duty Endowment, please visit www.callofdutyendowment.org.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
Activision Publishing, Inc.
Vanessa Vanasin, 424-744-5756
Manager / Call of Duty
Source: Activision Publishing, Inc.
News Provided by Acquire Media