Activision Partners With Leading Mental Health and Media Researcher Dr. Cheryl Olson on 'Ratings Are Not a Game' Education Initiative

Nov 3, 2009
Activision Partners With Leading Mental Health and Media Researcher Dr. Cheryl Olson on 'Ratings Are Not a Game' Education Initiative

SANTA MONICA, Calif., Nov 03, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) today announced a partnership with Dr. Cheryl Olson, co-director for the Center for Mental Health and Media at Massachusetts General Hospital, that will help parents and teachers optimize children's experience with video games. The alliance supports Activision's "Ratings Are Not a Game(R)" initiative, which focuses on educating consumers about the Entertainment Software Rating Board's rating system and helping parents make informed decisions about the video games their families play.

Through this new partnership, Activision worked with Dr. Olson to produce seven videos that provide parents with information and tips on understanding their child's perspective on video games, and ways that video games can benefit parent-child relationships. The first two segments - -"How Can I Tell If A Game Is Appropriate For My Child And How Do I Set Play Limits" and "Using Video Games To Teach Problem Solving And Planning," - - are available now at www.activision.com/RatingsAreNotAGame.

"Activision is committed to providing consumers with guidelines and information to help them determine which video games are most appropriate for their families," said Mike Griffith, president and CEO of Activision Publishing. "We are proud to partner with Dr. Olson and believe that these videos will be informative and useful tools for families."

"I'm pleased to partner with Activision on this initiative, and applaud their consideration for parents' concerns," said Cheryl Olson, who holds a doctorate in health and social behavior from the Harvard School of Public Health "As a parent myself, I know there are so many things to worry about and not enough time, especially during the holiday season. These videos give practical research-based advice on how to help your kids--and your family--get more out of video games, and how to watch for and limit electronic game play."

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

SOURCE Activision Publishing, Inc.

http://www.activision.com

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