Debuts Enhanced Viewer Experience (EVE) at IAB Digital Content
NEW YORK--(BUSINESS WIRE)--
Today at the IAB Digital Content NewFronts 2016, Activision Blizzard
Media Networks (ABMN), a division of Activision Blizzard, Inc. (Nasdaq:
ATVI), announced the launch of new content, broadcast experiences and
distribution partnerships for its MLG.tv streaming platform.
MLG.tv debuted its Enhanced Viewing Experience (EVE) at the event, a
High-Definition video stream with a built-in algorithmic system that
provides viewers with match statistics, up-to-the-minute leaderboards
and situational insights based on the competition they are watching.
Steve Bornstein, Chairman of ABMN and former CEO of ESPN, took the stage
to introduce the network's host, veteran broadcaster and retired
professional gamer Chris Puckett. As host of MLG.tv's daily ESR
broadcast, Puckett will produce up-to-the-minute premium highlights,
interviews and news segments for a new generation of sports fans.
"We're building a network dedicated to the thrill of competition and the
passion of the fans," said Bornstein. "MLG.tv will play a defining role
in realizing the full potential of this audience by creating meaningful,
memorable and shareable content."
"Esports is a cultural phenomenon at its tipping point, and we're
excited to work with the IAB to bring this message directly to
advertisers as part of the 2016 Digital Content NewFronts," said Mike
Sepso, Senior Vice President of ABMN. "The size of our digital network,
coupled with our insights into this audience's viewing habits, put us in
a unique position to educate the advertising industry on how to safely
target these viewers and reach them on their platform of choice."
ABMN will launch this content and more during the MLG Anaheim Open, a
two-day Call of Duty®: Black Ops III tournament set to kick off on June
10, 2016. The MLG Anaheim Open will also be the inaugural event as part
of a deeper collaboration with Facebook. The collaboration will allow
MLG.tv to broadcast live competitions and deliver ESR content to the 1.6
billion people on Facebook.
"Esports is an exciting space and continues to be a growing priority for
us," said Dan Reed, Head of Global Sports Partnerships for Facebook.
"With over 1.6 billion people on the platform and a growing suite of VOD
and live streaming products that partners can use to increase
engagement, Facebook is uniquely positioned to help esports fans connect
around exciting moments and great esports content. We're thrilled to be
working with Activision Blizzard Media Networks, a leader in esports, to
help fans enjoy and share a variety of exciting new formats and
programming on our platform."
ABMN's NewFronts presentation opened with a video showcasing the
division's record-breaking live championship held last month at
Nationwide Arena. Sepso and Puckett were joined by Josh Cella, ABMN's
Head of Sales, to present the new content and advertising opportunities
to a packed house at the PlayStation Theater in Times Square.
About Activision Blizzard
Activision Blizzard, Inc., a member of the S&P 500, is the world's most
successful standalone interactive entertainment company. We delight over
500 million monthly active users around the world through franchises
including Activision's Call of Duty®, Destiny and Skylanders®,
Blizzard Entertainment's World of Warcraft®, StarCraft®, Diablo®
and Hearthstone®: Heroes of Warcraft™, and King's Candy Crush®, Pet
Rescue® and Farm Heroes®. The company is one of the
Fortune "100 Best Companies To Work For®." Headquartered in Santa
Monica, California, Activision Blizzard has operations throughout the
world, and its games are played in 196 countries. More information
about Activision Blizzard and its products can be found on the companyʹs
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves ABMN's expectations, plans, intentions
or strategies regarding the future, including statements about EVE and
the anticipated new content, broadcast experiences and distribution
partnerships for the MLG.tv streaming platform, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause ABMN's actual future results to
differ materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to ABMN and Activision Blizzard as of
the date of this release, and neither ABMN nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of ABMN or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
View source version on businesswire.com: http://www.businesswire.com/news/home/20160512005865/en/
Activision Blizzard Media Networks
Bruce Dugan, 646-406-2993
Source: Activision Blizzard Media Networks
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