Beginning December 1st With All Activision
Proceeds Supporting the Call of Duty™ Endowment, a Non-Profit Fighting
Veteran Unemployment and Underemployment
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Blizzard (Nasdaq: ATVI) today announced the newest iteration
in its award-winning in-game program to support the Call of Duty
Endowment's efforts to help unemployed veterans find high-quality
careers in the United States and United Kingdom. The Call of Duty®: WWII
- Call of Duty Endowment (C.O.D.E.) Bravery Pack (PS4/XboxOne/PC),
developed by Sledgehammer Games, includes a special Call of Duty
Endowment in-game helmet, calling card, and emblem.
This press release features multimedia. View the full release here:
Activision Blizzard Call of Duty® WWII Bravery Pack (Graphic: Business Wire)
The pack will be available for a suggested retail price of $4.99 in the
in-game store and the Sony and Microsoft online stores. For the first
time, a personalization pack benefitting the Call of Duty Endowment will
also be available at all GameStop stores across the U.S. as well as
online through BestBuy.com and Amazon.com. One hundred percent of the
proceeds received by Activision through the Bravery Pack will directly
fund the Endowment's mission to help veterans secure quality careers
when they leave military service. More than 4,800 veterans have been
placed in high quality jobs through Call of Duty® personalization packs
to-date, which is a brigade-sized group of vets.
"Through Activision's previous calling card and personalization pack
programs, we have raised more than $2.8 million towards helping veterans
beat unemployment and underemployment as they transition back into
civilian life," said Dan Goldenberg, executive director of the Call of
Duty Endowment. "We want to thank the studio team at Sledgehammer Games
for their dedication in creating the Bravery Pack, and their continued
devotion to the Endowment's mission of supporting those who served in
uniform. We'd also like to thank our partners Activision, Sony,
Microsoft, GameStop, Amazon, and Best Buy for their invaluable support
of our ongoing mission."
The Call of Duty Endowment is a non-profit foundation created in 2009 by
Activision Blizzard CEO Bobby Kotick. With a mission to identify and
fund the most effective and efficient employment-focused veteran-serving
organizations, the Endowment was initially established in the U.S. with
a goal to place 25,000 veterans in jobs by the end of 2018. That goal
was met two years early, and has subsequently and ambitiously been
revised to placing 50,000 veterans into high-quality jobs by 2019. To
date, the Endowment has funded the job placement of more than 40,000
veterans. The program has also recently announced the expansion of its
efforts to help veterans in the United Kingdom.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is
the world's most successful standalone interactive entertainment
company. We delight hundreds of millions of monthly active users around
the world through franchises including Activision's Call of Duty®,
Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®,
Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®,
and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.
The company is one of the Fortune "100 Best Companies To Work For®."
Headquartered in Santa Monica, California, Activision Blizzard has
operations throughout the world, and its games are played in 196
countries. More information about Activision Blizzard and its products
can be found on the company's website, www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit foundation founded by Bobby
Kotick, CEO of Activision Blizzard. The organization seeks to help
veterans find high-quality careers by supporting groups that prepare
them for the job market and by raising awareness of the value vets bring
to the workplace. The Endowment is the recipient of the 2015 and 2017
"Engage for Good Halo Award," the 2017 Cynopsis Social Good Award and
has achieved GuideStar's Platinum status for impact and transparency.
For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of their
View source version on businesswire.com: http://www.businesswire.com/news/home/20171201005676/en/
Source: Activision Blizzard, Inc.
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