Honoring Veterans Then and Now Takes GOLD in the Social Services
SANTA MONICA, Calif.--(BUSINESS WIRE)--May 24, 2018--
Blizzard and the Call
of Duty™ Endowment are thrilled to be named the 2018 Gold Halo Award
winner in the Social Services Category. This is the third time the Call
of Duty Endowment has been recognized by the Halo Awards for their
efforts in the veteran space.
This press release features multimedia. View the full release here:
In 2017, Activision Blizzard released the latest game in the Call of
Duty Franchise – Call of Duty ®:WWII. The game developers
made an enormous effort to respect the sacrifice and experiences of
actual service members in the very foundation of the game, which made it
a perfect opportunity to shine a light on the work that the Call of Duty
Endowment does to honor today’s veterans’ service in one of the most
meaningful ways possible: through helping veterans find high-quality
“We’re so grateful for this recognition,” said Dan Goldenberg, Executive
Director of the Call of Duty Endowment. “Having started 2017 with the
goal to deeply integrated our cause with Call of Duty: World War II’s
great content, this is incredible validation of a campaign that has
helped thousands of veterans find meaningful employment and educated
millions of gamers about the Greatest Generation’s sacrifices and
By holding live gaming events, deploying in-game charity items, engaging
celebrities, leveraging partners and vendors, highlighting actual World
War II veterans, and expanding its operation to the U.K., the Call of
Duty Endowment’s Honoring Veterans Then and Now campaign
introduced its mission and World War II history to entirely new
audiences and donors, and the campaign raised more than a million
dollars to helping veterans find meaningful employment.
“The Halo Awards were created to acknowledge best in class corporate
social impact programs. This year’s winners are a fantastic
representation of the effective and innovative ways companies and causes
can work together to create meaningful business and social returns,”
said Engage for Good President David Hessekiel.
The Halo Awards are North America’s highest honor for corporate social
initiatives and cause marketing and presented by Engage for Good
(formerly Cause Marketing Forum). 2018 marks the 16th year
for Good will honor businesses and nonprofits with Halos for doing
well by doing good.
Awards will be presented to programs judged the best cause marketing
campaigns of 2017 at the 16th Annual Engage
for Good conference in Chicago on May 24, 2018.
A list of the Cause Marketing Halo Award finalists can be seen at http://www.engageforgood.com/halo-awards.
About Activision Blizzard
Blizzard, Inc., a member of the Fortune 500 and S&P 500, is the
world's most successful standalone interactive entertainment company. We
delight hundreds of millions of monthly active users around the world
through franchises including Activision's Call of Duty®,
Destiny, and Skylanders®, Blizzard Entertainment’s World of
Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®,
and Heroes of the Storm®, and King's Candy Crush™, Bubble
Witch™, and Farm Heroes™. The company is one of the Fortune
"100 Best Companies To Work For®." Headquartered in Santa Monica,
California, Activision Blizzard has operations throughout the world, and
its games are played in 196 countries. More information about Activision
Blizzard and its products can be found on the company's website, www.activisionblizzard.com.
About the Call of Duty Endowment
Call of Duty Endowment is a non-profit organization founded by Bobby
Kotick, CEO of Activision Blizzard. The Endowment seeks to help veterans
find high-quality careers by supporting groups that prepare them for the
job market and by raising awareness of the value vets bring to the
workplace. For more information about the Call of Duty Endowment, please
ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of their
About Engage for Good
for Good, producer of the Engage for Good conference and Halo Awards,
helps business and nonprofit executives succeed together by providing
practical information and inspiration, opportunities to build valuable
relationships and recognition for outstanding work engaging employees
and consumers around social good and cause-related marketing efforts.
A wealth of information on cause marketing, corporate social impact
programs and Engage for Good’s offerings can be found at http://www.engageforgood.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180524005207/en/
Source: Activision Blizzard, Inc.